Find the Right Keywords and Stop Wasting Your Time!
It’s a shame that so many people do keyword research wrong simply because they were taught incorrectly or hodgepodged the information online together into something they “think” will work. However, if you own a website and want to be found in the search engines it is essential you understand the right way to find keywords for your website so that you can be found naturally and easily for them – get more traffic, make more money.
If you have been feeling like you’ve been wasting your time or you’ve pulled all of your hair out trying to wrap your mind around this, fear not. You’re about to learn to love keywords! I did…yeah, I know I’m weird. I actually came up with a slogan, “so many keywords, so little time.”
There are only THREE things you need to make sure you are paying attention to when you do your keyword research. Three, that’s not too many right?
Effective Keyword Research in a Nutshell
#1: Low Competition – Making sure the keyword you are targeting has low competition is essential when you first start your search. If the competition is HIGH, scrap it. Sure, you could try for it – but why set yourself up for frustration or failure when you don’t have to?
What you want to be looking for when searching for low competition is the QSR (Quoted Search Results). As far as I know there is only one tool that will give you this information and that is Jaaxy. If you wanted to know what I and so many other marketers use for keyword research, there you have it.
The QSR tells you the EXACT number of competing pages in Google, and THAT’S your REAL competition. A good number to aim for is anything under 300 (meaning, 300 competing pages in Google, the closer to ZERO you are the easier it will be to rank.
So first KEYWORD RULE OF THUMB: Search for QSR under 300
#2: MUST GET Traffic – Instead of trying to go for the be all end all in a keyword, I like to aim for keywords I know I can get ranked for. You want to be adding quality content to your website regularly so why not just pick many keywords you know you can rank for and over time build a keyword empire?
It makes so much more sense to go for something you KNOW you can rank for than to go for something that would give you the MOST traffic, but you’ll never rank for.
The other bonus to these lower search volumes but low competition keywords you CAN rank for is…they tend to convert better too. So can you say, win-win? So if a search term gets over 50 searches, go for it. You have nothing to lose.
Second KEYWORD RULE OF THUMB: Search for keywords that get over 50 searches per month
#3: Choose Keywords That Make Sense – Obviously, you want your the title and content to make sense, so don’t pick keywords that make NO sense to the reader. That looks awkward…for everyone.
Third KEYWORD RULE OF THUMB: Must make sense
So do you think you got this? Are you ready to try this awesome tool yourself?
Choose a topic that fits the theme of your website and put in a keyword or idea in the search tool below. Follow the above “rules” and see what comes up.
If you have any questions at all about keyword research or if you are having any trouble, please feel free to leave me a comment below, I’m always happy to help.
Happy Keyword Hunting!
Kat
Owner – OnlineStayatHomeJobs.com